For more than 85 years, we have lived by one simple tradition: innovation. We are not only the first retailer to open in the country since 1936, but we are also the first to offer fixed prices, to hire women, and to advertise. ABC s.a.l. Thanks to our tradition of firsts and innovation, ABC is one of the premier shopping and lifestyle destinations in Lebanon. With 6 branches, including 3 flagship stores that combine world-class shopping, dining, and entertainment, ABC is perpetually reinventing itself to create the ultimate leisure experience.